Sans Contrasted Himo 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, punchy, playful, retro, friendly, assertive, attention grabbing, retro display, friendly impact, brand presence, rounded, soft corners, blocky, bulky, compact counters.
A heavy, blocky display sans with broad proportions and strongly simplified geometry. Strokes show clear thick–thin modulation, with rounded transitions and softened corners that keep the silhouettes smooth despite the mass. Counters are relatively compact and often squared-off, creating a dense, high-ink rhythm; joins and terminals feel blunt and sturdy. Lowercase forms are bold and upright with a straightforward, readable structure, while the numerals match the same chunky, poster-ready presence.
This font performs best where strong impact is needed: short headlines, poster typography, brand marks, packaging callouts, and bold signage. It can work for brief subheads or labels when set with generous size and spacing, but its dense counters make it less suitable for long-form text at small sizes.
The overall tone is loud and extroverted, combining a friendly roundness with an unmistakably muscular impact. It evokes a retro headline sensibility—confident and slightly quirky—suited to attention-grabbing messages rather than quiet reading.
The design appears intended as a characterful display face that maximizes visual presence through heavy massing, broad forms, and contrasted strokes. It balances a utilitarian sans skeleton with softened shaping to stay approachable while still reading as emphatic and graphic.
In text settings the color is very dark and even, with tight internal space that can start to close up at smaller sizes. The distinctive thick–thin shaping adds character and movement, especially in rounded letters, while the overall forms remain clean and sans-like.