Sans Superellipse Demal 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, ui text, product design, headlines, posters, futuristic, technical, sleek, sporty, minimal, modernization, streamlining, tech tone, motion feel, system consistency, rounded corners, monoline, oblique, soft geometry, extended terminals.
A monoline, oblique sans with a rounded-rectangle skeleton and consistently softened corners. Curves resolve into superelliptical bowls and counters, while straight strokes stay clean and slightly tapered in feel due to the slant. Terminals are typically open and smoothly clipped rather than sharply cut, giving letters a streamlined, engineered finish. The lowercase keeps compact, efficient forms with single-story shapes where applicable, and the numerals follow the same rounded-rect logic for a unified, modular rhythm.
Well suited to technology and product branding, app or dashboard UI, and headlines where a sleek, modern voice is desired. It also works effectively for posters, packaging, and motion graphics that benefit from an italicized sense of movement without resorting to decorative styling.
The overall tone is contemporary and forward-leaning, with a subtle tech and mobility vibe. Rounded geometry keeps it approachable, while the oblique angle and squared curves suggest speed, precision, and modern product design.
The design appears intended to blend a modern oblique sans with a superelliptical, rounded-rectangle construction, prioritizing a cohesive system across letters and numerals. It aims for a balance of friendliness (soft corners) and precision (controlled geometry) to communicate speed and contemporary utility.
Spacing appears moderate with a steady horizontal rhythm, and the slant is consistent across caps, lowercase, and figures. The design favors clear silhouettes and simplified joins, which helps it stay clean at display sizes and in interface-like settings.