Sans Normal Womej 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, branding, playful, friendly, chunky, retro, informal, approachability, impact, handmade feel, retro signage, playfulness, rounded, soft, bouncy, sturdy, cartoonish.
A heavy, rounded sans with soft corners, compact apertures, and a gently irregular, hand-cut edge quality. Strokes are broadly even with subtle wobble, giving counters and curves a slightly organic silhouette rather than a geometric-perfect finish. Proportions lean generously wide, with large bowls and open circular forms (notably in O, o, 0, and 8) and short, sturdy terminals. Lowercase forms read simply and robustly, with single-storey a and g, a short-armed r, and a compact t; punctuation-like details such as the i/j dots appear rounded and substantial.
Best suited for headlines and short-to-medium display text where its bold presence and friendly curves can carry personality—posters, packaging, logos, event graphics, and playful editorial callouts. It can also work for large UI labels or signage where an informal, welcoming tone is desired.
The overall tone is warm and approachable, with a handmade, slightly vintage sign-painting feel. Its softened shapes and chunky rhythm communicate casual confidence and a lighthearted, kid-friendly energy rather than a sleek or technical voice.
The design appears intended to provide a highly legible, high-impact sans with a softer, humanized finish—combining sturdy construction with rounded, approachable forms for expressive display typography.
The texture created by the subtly uneven outlines becomes more apparent in continuous text, where it adds a tactile, printed look. Wide letterforms and thick joins emphasize presence at display sizes while keeping a simple, readable skeleton.