Sans Normal Anlag 18 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, headlines, signage, editorial, modern, friendly, clean, approachable, neutral, versatility, modern clarity, approachable tone, geometric simplicity, rounded, geometric, open apertures, smooth curves, crisp terminals.
This sans serif is built from smooth, rounded geometry with even stroke weight and a steady, contemporary rhythm. Curves are generous and near-circular (notably in O/o and C/c), while verticals and horizontals stay straight and clean, producing a tidy, high-contrast silhouette against the page without relying on sharp modulation. The lowercase shows a compact, efficient construction with clear counters, a simple single-storey a and g, and a short, clean-shouldered r. Figures are straightforward and readable, with rounded forms (0, 8, 9) and open, uncomplicated constructions in 2–7.
It performs well in UI and product contexts where clarity and a smooth, contemporary tone are needed, and it scales nicely for headlines, logos, and short brand statements. The rounded geometry and open counters also make it suitable for wayfinding and general-purpose editorial display where a friendly, modern sans is desired.
The overall tone is modern and approachable, with rounded forms that feel friendly rather than clinical. Its geometry and calm pacing give it a neutral, dependable voice that suits contemporary interfaces and branding without calling excessive attention to itself.
The design appears intended as a versatile geometric sans that balances rational construction with softened, rounded details for warmth. It aims to provide clear letterforms for everyday reading while maintaining a contemporary, brand-ready character.
Distinctive touches include the single-storey a and g and the softly rounded terminals throughout, which keep text color even and avoid harsh corners. The uppercase has a confident, signage-like presence, while the lowercase remains compact and legible in running text.