Script Erju 2 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: logos, packaging, posters, headlines, social media, friendly, energetic, retro, confident, playful, display impact, hand-lettered feel, brand warmth, retro flair, brushy, rounded, bouncy, compact, slanted.
A heavy, brush-like script with a consistent rightward slant and compact proportions. Strokes are thick and rounded with softened terminals, showing subtle modulation that suggests a marker or brush pen rather than a rigid outline. Letterforms lean on smooth, continuous curves and simplified joins, with a lively baseline bounce and variable internal spacing that keeps the texture animated. Uppercase shapes are bold and gestural, while lowercase forms stay tight with small counters and a relatively short x-height, producing a dense, punchy word image.
Well-suited to logos, badges, packaging, and poster headlines where a bold handwritten voice is needed. It also works effectively for social graphics, menu headers, and short promotional lines that benefit from a lively, brush-script presence. For best clarity, use with generous tracking and ample size, especially on complex backgrounds.
The overall tone is upbeat and personable, with a casual confidence that reads as hand-made and expressive. Its bold, rounded rhythm evokes a friendly retro sign-painting feel—approachable, informal, and attention-grabbing without becoming sharp or aggressive.
The design appears intended to deliver a bold, contemporary brush-script look that feels hand-lettered and energetic. It prioritizes expressive stroke flow, rounded forms, and strong visual weight to create immediate display impact and a personable brand tone.
At display sizes the thick strokes and compact counters create strong impact, while in longer passages the dense texture can feel busy. Numerals match the script’s rounded, handwritten character and maintain the same energetic slant for cohesive headline use.