Script Balow 7 is a regular weight, narrow, very high contrast, upright, short x-height font.
Keywords: wedding, invitations, branding, packaging, headlines, elegant, romantic, playful, modern calligraphy, boutique, calligraphic look, expressiveness, decorative caps, display impact, handmade feel, brushy, looping, flourished, bouncy, tall ascenders.
A polished calligraphic script with pronounced thick–thin modulation and a brush-pen feel. Letterforms are generally upright with a narrow footprint, tall ascenders/descenders, and a bouncy baseline rhythm created by varying entry/exit strokes and occasional extended swashes. Connections are fluid in text settings, while many capitals and some lowercase forms show distinctive looped terminals and airy hairline joins. Counters are compact and teardrop-like, and stroke endings often taper to fine points or soft, rounded flicks, giving the design a lively, handwritten cadence.
This font is well suited to display use such as wedding suites, invitations, greeting cards, boutique logos, product packaging, and social media or editorial headlines. It performs best at medium-to-large sizes where the delicate hairlines and looping joins remain crisp, and where its decorative capitals have room to breathe.
The overall tone is refined and expressive—equal parts romantic and contemporary. Its high-energy curves and occasional dramatic loops give it a personable, celebratory voice suited to boutique aesthetics rather than sober corporate neutrality.
The design appears intended to capture the look of modern brush calligraphy in a consistent, font-driven form—combining formal script connectivity with expressive swashes and a tight, tall proportion for stylish, space-efficient display typography.
Capitals tend to be more decorative than the lowercase, with a few letters featuring prominent entry loops and extended cross-strokes that can become focal points. Numerals are similarly high-contrast and slightly stylized, pairing well with the script’s rhythm but reading best at larger sizes where the hairlines stay clear.