Sans Normal Ombur 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Lithos' by Adobe (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, children’s media, friendly, playful, quirky, retro, punchy, display impact, approachability, retro charm, humor, rounded, soft corners, bouncy baseline, tilted terminals, irregular rhythm.
A heavy, rounded sans with generous proportions and softly blunted corners. Curves dominate the construction, with slightly off-axis bowls and subtly tilted terminals that create a hand-cut, slightly wobbly rhythm rather than strict geometric uniformity. Counters are open and clear, and the overall spacing feels roomy, supporting solid readability at display sizes while keeping a distinctive, uneven bounce across lines.
Best suited to attention-grabbing headlines, posters, packaging, and branding where a warm, playful voice is desired. It also works well for short bursts of text in editorial pull quotes, event graphics, and kids- or entertainment-oriented design, especially at medium-to-large sizes where its quirky rhythm can be appreciated.
The tone is upbeat and informal, with a humorous, slightly mischievous character. Its chunky silhouettes and gently irregular motion suggest a retro, cartoon-leaning energy that feels approachable rather than technical or corporate.
The design appears intended to deliver a bold, approachable display voice by combining stout strokes with rounded forms and lightly irregular geometry. It prioritizes personality and impact over strict neutrality, aiming for a distinctive, friendly presence in branding and titling.
The face shows noticeable character in diagonals and joins (e.g., K, R, and X) where angles feel intentionally simplified and slightly skewed. Numerals follow the same rounded, weighty logic, with clear, friendly shapes that read well in large settings.