Print Hamup 7 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: packaging, posters, headlines, children’s, craft branding, playful, casual, friendly, quirky, handmade, handmade feel, approachability, informality, personality, rounded, brushy, bouncy, informal, organic.
A casual hand-drawn print face with brush-like strokes and softly rounded terminals. Letterforms are slightly irregular with a lively baseline and gently uneven stroke edges that suggest marker or brush lettering. Curves are full and open, counters are generous, and proportions vary from glyph to glyph, giving the set an organic, human rhythm while remaining clear at display sizes. Capitals are simple and upright with occasional widened bowls and loops, and lowercase forms keep a compact, handwritten structure with distinct, unconnected characters.
Well-suited for short-to-medium text in friendly contexts such as packaging, café menus, book covers, greeting cards, and playful posters. It works especially well for headlines, captions, and branding where an approachable, handcrafted voice is desired.
The overall tone is warm and approachable, with a playful, slightly quirky energy that feels personable rather than polished. Its uneven rhythm and rounded shapes create a friendly voice that reads as informal and handmade.
The design appears intended to capture the immediacy of quick, confident hand lettering while staying legible and cohesive across the alphabet and numerals. Its controlled irregularities aim to convey personality and warmth without relying on connections or script flow.
The font shows consistent brush pressure and tapering in places, with occasional heavier joins and subtle wobble that enhances the drawn character. Numerals follow the same casual logic, with rounded shapes and slight asymmetries that keep them visually integrated with the letters.