Sans Normal Wadif 1 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, education, packaging, branding, friendly, modern, approachable, clean, informal, readability, approachability, contemporary tone, versatility, rounded, soft, humanist, open apertures, large counters.
A rounded, humanist sans with soft terminals and gently modulated strokes. Curves are prominent and smoothly drawn, with open apertures and generous counters that keep letters airy and legible. Proportions feel slightly compact in the capitals while the lowercase shows a lively, handwritten-leaning rhythm, including single-storey forms and simple, direct construction. Numerals follow the same rounded logic, with clear silhouettes and consistent stroke endings.
Well-suited to interface copy, product experiences, and general-purpose editorial text where a friendly, readable sans is needed. It can also support approachable branding and packaging, especially for consumer, lifestyle, or educational contexts that benefit from softer geometry.
The overall tone is warm and approachable, pairing contemporary cleanliness with a subtly informal, friendly character. Its rounded detailing and open shapes make it feel inviting rather than strictly technical or corporate.
The font appears designed to deliver everyday readability with a modern, personable voice—combining open, rounded forms and uncomplicated letter shapes to stay clear in continuous text while remaining distinctive in headings.
The design balances geometric roundness with humanist irregularity: straight strokes are softened by rounded ends, and diagonals maintain a smooth, unsharp presence. Spacing appears comfortable in text, with shapes that remain distinct at reading sizes while still feeling cohesive as a set.