Sans Normal Afnor 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith and 'Centra No. 1' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, energetic, sporty, modern, confident, forward-leaning, motion, impact, clarity, modernity, emphasis, geometric, clean, smooth, rounded, compact.
This typeface is a slanted sans with smooth, low-contrast strokes and broadly rounded curves. The letterforms lean consistently forward, with crisp terminals and gentle curvature that keeps the texture even and clean. Counters are open and simple, and circular shapes like O/0 read as near-elliptical, giving the design a streamlined, contemporary rhythm. Uppercase proportions feel sturdy and compact, while lowercase forms stay straightforward and highly legible, with minimal decorative detail.
It performs best in display settings where the slant and strong silhouettes can communicate speed and emphasis—such as headlines, posters, product packaging, and brand marks. It also suits wayfinding and promotional signage where you want a clean, modern voice with added momentum.
The overall tone is fast, active, and contemporary, with a forward-leaning posture that suggests motion and confidence. Its clean geometry and smooth curves keep it approachable rather than aggressive, making it feel sporty and modern without becoming quirky or overly stylized.
The design appears intended to deliver a modern, motion-forward sans that stays clean and readable while adding emphasis through its consistent slant and rounded geometric construction. It prioritizes strong shapes and even texture for impactful display typography.
The numerals are clear and consistent with the letterforms, with rounded bowls and a uniform, no-nonsense construction that supports strong at-a-glance recognition. Diagonal-heavy letters (like V, W, X, Y) emphasize the italic momentum and reinforce the energetic texture in headlines.