Serif Normal Rogeh 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'CA Zentrum' by Cape Arcona Type Foundry, 'Extra Old' by Mans Greback, 'Otoiwo Grotesk' by Pepper Type, and 'LFT Etica' and 'LFT Etica Sheriff' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, warm, punchy, whimsical, impact, approachability, vintage flavor, display emphasis, soft serifs, rounded joins, ink-trap feel, bouncy rhythm, compact counters.
A very heavy, right-leaning serif with soft, rounded terminals and compact internal counters. Strokes stay broadly even, with only subtle modulation, and the joins are blunted rather than sharp, giving an inked, slightly swollen feel. Serifs are small and cushioned, more suggestive than crisp, and many forms show gentle bulges and tapered entries that create a lively, uneven rhythm across words. The lowercase is compact and sturdy, with a single-storey a and g, and the numerals are similarly weighty and rounded for strong presence.
Best suited to short-to-medium display settings such as headlines, posters, brand marks, packaging callouts, and storefront or event signage where its bold texture can carry. It can also work for punchy editorial standfirsts or pull quotes when set with generous tracking and leading.
The overall tone is warm and approachable, with a retro, display-oriented charm. Its chunky weight and softened details read as friendly and confident rather than formal, adding a touch of whimsy and personality to headings.
This design appears intended to provide a conventional serif foundation with amplified weight and softened details, trading sharpness for warmth and impact. The consistent slant and rounded shaping aim to keep large text energetic and personable while remaining familiar in structure.
The dense color and tight apertures make it most effective when given breathing room in size and spacing; at smaller sizes the counters can begin to close up. The italic slant is consistent and contributes to a sense of motion in longer phrases.