Sans Normal Dimew 7 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, packaging, posters, friendly, casual, humanist, lively, clean, approachability, readability, modernity, informal tone, versatility, rounded, soft terminals, open counters, slight irregularity, informal.
A rounded, sans serif with softly tapered terminals and gently modulated strokes that feel slightly hand-influenced without becoming fully calligraphic. Curves are generous and open, with broad, circular bowls and relatively open apertures that keep letters readable. Proportions are moderately varied across glyphs, producing a natural rhythm; verticals and diagonals show subtle stroke shaping rather than rigid monoline construction. Figures are simple and clear, with smooth curves and understated joins that match the letterforms.
Well-suited for interface copy, headings, and general-purpose editorial text where a friendly, modern voice is desired. It can also work for branding and packaging that benefits from a clean but personable sans, and for posters or display lines where its rounded shapes read clearly at larger sizes.
The overall tone is approachable and warm, with a relaxed, human presence. Its rounded forms and soft terminals project friendliness and ease rather than strict technical precision, making it feel conversational and contemporary.
The design appears intended to combine everyday readability with a subtly informal character. By pairing open, rounded construction with softened terminals and mild stroke shaping, it aims to feel modern and usable while remaining approachable and distinctive.
Uppercase forms stay straightforward and geometric-leaning, while lowercase adds more personality through rounded shoulders, compact joins, and softly curved descenders. The texture in paragraph settings is even and calm, with enough individuality in shapes to avoid looking sterile.