Serif Normal Laho 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, branding, classic, literary, formal, trustworthy, readability, tradition, text economy, editorial tone, classic polish, bracketed serifs, oldstyle figures, calligraphic, warm, traditional.
This is a conventional serif with bracketed, wedge-like serifs and a gently modulated stroke that reads as moderate contrast. Curves are full and slightly soft, with terminals that often finish in tapered, calligraphic points (notably in letters like a, c, f, j, and y). The capitals feel sturdy and traditional with balanced proportions, while the lowercase shows a two-storey a and g, a compact ear on g, and a readable, rounded e with a modest aperture. Numerals appear oldstyle, with varied heights and extenders that blend naturally into running text.
It is well suited to body text in books, long-form editorial, and print or PDF reports where a familiar serif texture supports comfortable reading. It can also serve for headlines, pull quotes, and institutional or heritage-leaning branding that benefits from a traditional, confident tone.
Overall the font conveys a classic, bookish tone with a calm, reputable voice. The tapered terminals and restrained contrast add warmth and a slightly humanist feel, keeping it from looking sterile or overly modern. It suggests heritage publishing and institutional clarity rather than display theatrics.
The design appears intended as a dependable, general-purpose text serif that prioritizes readability and a familiar literary color. Subtle calligraphic details in terminals and the use of oldstyle numerals suggest an aim to feel traditional and well-mannered in continuous reading.
Spacing and rhythm appear even in paragraph setting, with clear word shapes and consistent color on the page. The serifs are not overly sharp, which helps maintain a smooth texture at text sizes while still providing crisp horizontal cues in the capitals.