Sans Normal Tulih 10 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, editorial, branding, assertive, poster-like, vintage, impact, display clarity, period flavor, bracketed, ball terminals, ink-trap-like, rounded joins, closed apertures.
A heavy, compact sans with sculpted curves and pronounced contrast between vertical stems and curved strokes. Terminals frequently resolve into rounded, ball-like ends or small bracketed shapes, giving letters a carved, slightly bulbous finish rather than blunt cuts. Counters tend to be tight and apertures lean closed (notably in forms like e, a, and s), producing a dense color on the page. Curves are smooth and elliptical, with a firm, upright stance and sturdy capitals; diagonals in V/W/X are sharply defined, while round letters like O/Q are weighty and stable.
Best suited to headlines, posters, pull quotes, and branding where a dense, high-impact texture is desirable. It can also work for short editorial bursts (deck heads, section titles, captions at larger sizes), and for packaging or labels that benefit from a vintage, assertive voice.
The overall tone is bold and declarative, with a nostalgic, display-driven flavor reminiscent of early 20th‑century advertising or editorial headline typography. The ball terminals and sculpted joins add a slightly theatrical, crafted personality that feels confident and attention-grabbing rather than neutral.
The design appears intended to deliver maximum presence with a compact, sculpted lettershape system—combining smooth geometric curves with ornamental terminal treatment to create a distinctive display sans that remains broadly legible.
In text settings the rhythm is strong and dark, with noticeable emphasis on vertical stress and a chunky silhouette that holds up well at large sizes. Numerals share the same stout build and rounded finishing, contributing to a cohesive, sign-like presence.