Sans Normal Vemus 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, children’s content, friendly, casual, playful, approachable, handwritten, friendly voice, casual readability, handwritten feel, approachable branding, rounded, monoline, soft terminals, brushy, upright slant.
A rounded, monoline sans with a consistent rightward slant and softly blunted terminals that mimic a felt‑tip or brush pen. Strokes stay smooth and low-contrast, with generous curves and open apertures that keep counters clear. The forms show a slightly organic rhythm—subtle irregularities in joins and curves—while maintaining an even baseline and stable proportions. Numerals are simple and legible, matching the same rounded stroke endings and italicized movement.
Works well for brand marks, packaging, posters, and social graphics where a friendly, informal voice is desired. It also suits children’s content and short-to-medium text settings like headlines, pull quotes, and captions where its rounded, handwritten style remains clear.
The overall tone is warm and informal, with a friendly, handwritten energy that feels conversational rather than technical. Its smooth curves and soft endings give it a playful, approachable character suited to lighthearted messaging.
The design appears intended to blend sans-serif simplicity with a natural pen-written feel, offering a clean, modern readability while projecting warmth and personality through slanted, rounded, softly finished strokes.
The italic slant is built into the letterforms rather than added mechanically, creating a continuous forward motion across text. Round letters (like O/C/e) lean into circular construction, while diagonals (like K, V, X) keep the same soft, pen-drawn feel, reinforcing a cohesive, casual texture in paragraphs.