Script Asbum 7 is a regular weight, narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, wedding, invitations, headlines, elegant, romantic, refined, personal, lively, formal script, signature look, display elegance, hand-lettered feel, brand polish, calligraphic, brushlike, looping, slanted, flowing.
A flowing, slanted script with a brush-pen feel, combining smooth connecting strokes with occasional breaks between letters. Strokes show pronounced thick–thin modulation, with heavier downstrokes and tapered hairlines that end in soft, rounded terminals. Letterforms are tall and compact with tight spacing and a consistent rightward lean, while ascenders and descenders extend generously to create a rhythmic vertical texture. Bowls and joins are rounded and elastic, with modest loops and gentle entry/exit swashes that keep words moving forward without becoming overly ornate.
Well suited to branding and logos that need a handwritten signature feel, as well as packaging, beauty, and lifestyle applications where elegance is important. It performs strongly for invitations, greeting cards, and event collateral, and works best in short to medium display copy such as headlines, pull quotes, and product names.
The overall tone is polished and personable—like careful hand lettering meant to feel warm and deliberate rather than casual. Its smooth curves and controlled contrast give it a romantic, upscale mood, while the energetic slant and lively joins add a sense of momentum and charm.
The design appears intended to replicate neat, formal brush calligraphy in a font: expressive stroke contrast, streamlined joins, and confident capitals that add sophistication while keeping the letterforms cohesive across words. It prioritizes a stylish handwritten voice that reads clearly in display settings.
Capitals are prominent and gestural, providing clear word starts and a decorative headline presence. Numerals follow the same calligraphic logic with tapered strokes and cursive-like forms, keeping them visually compatible in mixed text. The texture stays relatively even across lines, with flourishes kept restrained for readability at display sizes.