Serif Normal Oldun 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, academic, reports, corporate comms, classic, literary, formal, traditional, authoritative, readability, editorial utility, typographic neutrality, traditional tone, bracketed, oldstyle, bookish, balanced, crisp.
A conventional serif with bracketed, slightly tapered serifs and moderate stroke modulation. The letterforms show steady vertical stress, open counters, and a balanced rhythm suited to continuous reading. Proportions are traditional with a moderate x-height, clear ascenders/descenders, and numerals that read cleanly at text sizes. Overall spacing and color feel even, producing a smooth, familiar texture in paragraphs.
Well suited to body text in books, articles, and editorial layouts where an even reading rhythm is important. It also fits academic writing, reports, and formal communications that benefit from a traditional serif voice. At larger sizes, it can serve for headings, pull quotes, and titling when a classic tone is desired.
The tone is classic and bookish, with a reserved, authoritative presence. It feels at home in established editorial and institutional settings, projecting clarity and tradition rather than novelty. The shapes convey a calm, trustworthy voice appropriate for long-form communication.
The design appears intended as a dependable, general-purpose text serif: familiar forms, moderate contrast, and measured details that prioritize readability and typographic neutrality. Its restrained construction suggests a focus on versatile use across long-form settings rather than expressive display character.
Uppercase forms are stately and restrained, while the lowercase maintains clear differentiation and legible apertures. Serifs remain sharp without becoming overly delicate, helping the design stay crisp in both display lines and smaller text. The figures appear straightforward and text-friendly, matching the overall conservative styling.