Sans Normal Akgiv 7 is a bold, normal width, monoline, upright, tall x-height font visually similar to 'ITC Avant Garde Gothic' and 'ITC Avant Garde Gothic Paneuropean' by ITC (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, modern, playful, clean, confident, approachability, display impact, clarity, modern branding, rounded, geometric, soft, compact, high-contrast counters.
A heavy, rounded sans with largely geometric construction and smooth, continuous curves. Strokes are even and sturdy, with generous internal counters and clearly cut apertures that keep shapes from clogging at display sizes. Terminals tend to resolve into rounded ends or softly squared cuts, and the overall rhythm is compact and efficient with tight curves and stable, upright posture. Numerals follow the same robust, circular logic, with simple, high-impact silhouettes.
Best suited to headlines, logos, packaging, and short-form copy where a bold, friendly voice is desired. It can also work for signage and UI labels when high visual presence and simple, rounded shapes are helpful, though its weight and dense color favor larger sizes over long passages.
The combination of thick strokes and rounded geometry reads approachable and contemporary, balancing friendliness with a confident, poster-ready presence. Its soft corners and circular forms add a mildly playful tone without becoming informal or quirky.
The design appears aimed at delivering a contemporary geometric sans with softened edges—optimized for strong impact and easy recognition while maintaining a welcoming, approachable character.
Round letters like O, Q, and G lean strongly into circular bowls, while forms such as a, g, and e emphasize closed, compact counters that reinforce a cohesive, sturdy texture in paragraphs. The overall color is dark and even, making the typeface feel solid and emphatic, especially in headlines.