Sans Normal Afkur 17 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'BF Garant Pro' by BrassFonts and 'Aribau Grotesk' by Emtype Foundry (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, editorial, contemporary, clean, dynamic, friendly, technical, clarity, modernization, motion, versatility, legibility, slanted, rounded, open, crisp, linear.
A slanted sans with smooth, round geometry and largely monolinear strokes. Curves are clean and continuous, with open apertures and compact joins that keep counters clear at text sizes. Terminals are mostly straight or softly tapered, producing a crisp silhouette without sharp calligraphic contrast. Uppercase proportions feel steady and modern, while the lowercase maintains a balanced x-height and a consistent forward lean that creates an even rhythm across words and lines.
Works well for interface copy, product branding, and short-to-medium editorial text where a clean italic voice is needed. The open forms and even strokes also suit wayfinding and signage, and the numerals look appropriate for dashboards, labels, and light data presentation.
The overall tone is contemporary and practical, with a friendly softness from the rounded shapes and a sense of motion from the italic slant. It reads as confident and straightforward rather than expressive or decorative, making it feel at home in modern interfaces and brand systems.
Likely designed as a versatile italic sans that stays neutral and legible while adding forward energy. The emphasis appears to be on consistent construction, clear counters, and a modern rhythm suitable for everyday communication and digital use.
Spacing appears measured and regular, supporting smooth word shapes in longer passages. Numerals share the same rounded construction and clear forms, fitting comfortably alongside the letters for mixed text and data.