Slab Square Muda 2 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'ITC Cheltenham' by ITC, 'Brim Narrow' by Jamie Clarke Type, 'Cheltenham Pro' by SoftMaker, and 'Antica' by Sudtipos (names referenced only for comparison).
Keywords: posters, headlines, logotypes, packaging, signage, western, vintage, bold, sturdy, playful, attention grab, vintage revival, poster impact, wood-type nod, brand character, bracketed, ink-trap feel, soft corners, heavy serifs, ball terminals.
A very heavy slab serif with pronounced, blocky serifs and a compact, muscular build. Strokes show clear contrast, with thick verticals and comparatively thinner joins and hairline-like connections, especially where curves meet stems. Serifs are mostly squared and substantial, often slightly bracketed, giving corners a softened, carved look rather than a purely geometric cut. Round letters have tight, dark counters (notably in O, e, a), and several joins hint at ink-trap-like shaping that keeps forms from clogging at display sizes. Lowercase features single-storey a and g, a curled, hooky j, and a lively, slightly irregular rhythm that reads as intentionally characterful rather than strictly uniform.
Best suited to headlines and short text where its heavy slabs and high-contrast structure can project impact—posters, signage, packaging fronts, mastheads, and logo wordmarks. It can also work for subheads or pull quotes when you want a dense, vintage display texture, but it will feel visually weighty in long-form settings.
The overall tone is assertive and old-fashioned, with a poster-ready heft that evokes wood type and 19th–early 20th century display printing. The strong slabs communicate solidity and confidence, while the curled terminals and nuanced joins add a touch of friendliness and theatrical flair. It balances ruggedness with charm, making it feel both classic and attention-seeking.
This design appears intended as a bold display slab serif that references traditional wood-type and poster lettering while maintaining a consistent, contemporary digital polish. The squared slabs provide strong anchoring for large-scale use, and the shaped joins and curled details introduce personality and improved clarity in the densest areas.
Spacing and sidebearings appear tuned for display: large black shapes sit close and create a dense texture in paragraphs, especially in mixed-case sample text. Numerals are bold and straightforward with generous slabs, matching the capitals’ weight and presence. The design’s distinctive joins and terminals become more noticeable as size increases, where the internal detailing reads as deliberate craftsmanship.