Sans Normal Efgud 12 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, branding, captions, presentations, clean, modern, airy, approachable, technical, readability, contemporary tone, soft neutrality, text versatility, slanted emphasis, humanist, rounded, open apertures, generous spacing, slanted.
A slanted sans with smooth, rounded bowls and consistently low stroke modulation. The forms feel open and gently humanist: counters are roomy, curves are circular rather than geometric-sharp, and terminals finish cleanly without decorative features. Uppercase shapes read straightforward and balanced, while the lowercase shows a friendly rhythm with single-storey constructions and simple, uncluttered joins. Numerals follow the same soft, open construction, producing an even color and clear silhouettes in running text.
This style works well for UI and product copy where a slanted emphasis is desired without sacrificing clarity. It also suits editorial typography, captions, and infographics thanks to its open apertures and even texture, and can support contemporary branding that aims for a clean, friendly tone.
The overall tone is modern and unforced—clean and contemporary without feeling cold. Its soft curves and open shapes create an approachable, everyday voice, while the steady slant adds a sense of motion and clarity that can feel lightly technical or editorial.
The design appears intended as a versatile italic companion or primary slanted text face that prioritizes readability and a smooth, contemporary rhythm. It emphasizes open, rounded construction and consistent spacing to stay legible across sizes while maintaining a distinct forward-leaning voice.
Letterspacing appears generous and consistent, contributing to a spacious texture. Diagonals and curves maintain a steady angle and stroke behavior across the set, which helps the font stay cohesive in both single glyph display and paragraph samples.