Sans Normal Ramup 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Cst Berlin West' by FontFont, 'Averta PE' by Intelligent Design, 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, signage, friendly, playful, chunky, casual, comic, approachability, fun, impact, informality, youthfulness, rounded, soft, bulky, bouncy, informal.
A heavy, rounded sans with soft corners and inflated, slightly uneven contours that give the letters a hand-shaped feel. Strokes are thick and largely monoline, with generous curves and compact counters that stay readable at display sizes. The lowercase shows simple, single-storey forms and a small, sturdy rhythm, while capitals are broad and blocky with rounded terminals. Figures are similarly bulbous and straightforward, keeping the overall texture dense and bold on the line.
Best suited to attention-grabbing headlines, posters, and short statements where a cheerful, bold presence is needed. It fits well in playful branding, kid-focused materials, packaging, stickers, and casual signage, and can also work for emphasis in social graphics when set with ample spacing.
The tone is warm, approachable, and humorous, with a bouncy cartoon energy that reads as casual rather than formal. Its friendly softness and chunky weight make it feel kid-oriented and inviting, while still remaining clear and legible in short bursts.
The design appears intended to deliver maximum friendliness and impact through thick, rounded shapes and a slightly hand-made rhythm, prioritizing character and immediacy over a polished corporate feel.
Round joins and softened corners dominate throughout, producing a cohesive “puffy” silhouette. The overall texture is intentionally irregular enough to feel human, but consistent enough to work as a unified display face.