Serif Other Atda 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Bogue' and 'Bogue Slab' by Melvastype, 'Kefir' by ROHH, 'Chinook' by Unio Creative Solutions, 'Blacker Shield' by Variatype, and 'Bogart' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, signage, playful, retro, friendly, whimsical, chunky, retro appeal, friendly display, brandable character, high impact, soft serifs, rounded terminals, bulbous, bouncy, cartoonish.
A heavy, softly contoured serif with rounded, teardrop-like terminals and blunted wedge serifs that read as decorative “feet” rather than sharp brackets. Strokes are thick and smoothly modeled, with modest contrast and ample, rounded counters that keep letters open despite the weight. The overall silhouette is bouncy and irregular in a controlled way, with subtly varying widths and curved joins that create a plush, cutout-like rhythm across words. Numerals and capitals share the same swollen, friendly construction, maintaining strong color and even texture in display sizes.
Best suited to display applications such as posters, headlines, branding, packaging, and short-form signage where its bold, rounded serif character can carry the layout. It works especially well for playful or retro-themed titles and product names, and as a standout accent font paired with a quieter text face.
The font conveys a cheerful, throwback personality—bold and attention-seeking, but softened by rounded edges and cozy proportions. Its chunky serifs and buoyant curves suggest mid-century signage and playful packaging, giving text an approachable, slightly comedic tone rather than a formal one.
The design appears intended as a characterful display serif that prioritizes warmth and impact over strict classicism. Its softened serifs, bulbous terminals, and lively proportions aim to create an instantly recognizable, friendly voice for attention-grabbing typography.
Spacing appears generous and the shapes favor broad, simple forms, which helps legibility at larger sizes while emphasizing a strong graphic presence. The design’s distinctive terminal shaping and serif treatment are consistent across the alphabet, making it feel cohesive and logo-ready.