Sans Normal Okbuj 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Altersan' by Eko Bimantara, 'Famiar' by Mans Greback, 'Acto' by Monotype, 'Core Gothic N' by S-Core, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, ui, branding, signage, packaging, modern, friendly, clean, confident, practical, clarity, approachability, impact, versatility, rounded, geometric, compact, open, sturdy.
This is a heavy, rounded sans with predominantly circular bowls and smooth, continuous curves paired with straight, firm stems. Terminals are mostly blunt with subtle rounding, giving shapes a soft edge without feeling bubbly. Counters are fairly open for the weight, and the overall rhythm is steady and even, with compact proportions that keep words cohesive in text. Lowercase forms are simple and contemporary, with single-storey a and g and a clear, utilitarian modulation between round and straight parts.
It performs well in headlines, UI labels, and short blocks of copy where a strong, friendly sans is needed. The open counters and clear numerals make it a good choice for wayfinding, packaging, and brand systems that rely on bold typographic hierarchy without introducing sharp, aggressive edges.
The tone reads modern and approachable, combining a friendly softness in the curves with a confident, no-nonsense heaviness. It feels contemporary and straightforward rather than decorative, making it suitable for workmanlike messaging that still wants warmth.
The design appears intended as a contemporary, geometric-leaning sans that prioritizes clarity and impact while maintaining approachable roundedness. It aims to be versatile across digital and print contexts where clean shapes, strong presence, and dependable readability are key.
Distinctive details include a small, centered crossbar on the lowercase t, round i/j dots, and a geometric lowercase g with a clean ear. Numerals are sturdy and clear, with a compact, signage-like presence that stays legible at a glance.