Script Imlar 2 is a regular weight, narrow, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, headlines, greeting cards, quotes, playful, friendly, whimsical, retro, informal, hand-lettered feel, approachable tone, display clarity, brand charm, brushlike, rounded, looped, bouncy, calligraphic.
A lively, brushlike script with rounded terminals and a gently slanted, handwritten rhythm. Strokes show moderate thick–thin modulation, with tapered entry/exit strokes and frequent looped forms in both caps and lowercase. Letterforms sit on a slightly bouncing baseline and use compact, narrow proportions, while spacing and stroke endings keep the texture airy and readable at display sizes. Capitals are decorative but not overly ornate, pairing simple swashes with consistent stroke weight and smooth curves.
Well-suited to short to medium-length display text such as logos, product packaging, café or boutique branding, invitations, greeting cards, and quote graphics. It can also work for subheads where a warm handwritten voice is needed, but its expressive forms are best showcased at larger sizes rather than dense body copy.
The overall tone feels upbeat and personable, with a casual elegance that reads as handmade rather than formal. Its looping shapes and soft terminals give it a warm, welcoming character that can lean a bit nostalgic, like mid-century signage or crafted packaging.
The design appears intended to deliver an approachable, hand-lettered look with enough consistency for repeatable branding. Its controlled contrast and tidy curves suggest a script meant to feel crafted and personable while staying legible across common display applications.
Uppercase forms include distinctive loop-and-swash constructions (notably in letters like A, Q, and R), while lowercase maintains consistent cursive movement with clear joins suggested by entry/exit strokes. Numerals follow the same brush rhythm, with open, rounded bowls and simple, friendly silhouettes that match the alphabet’s flow.