Sans Normal Okkej 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'CF Asty' by Fonts.GR; 'Avenir', 'Avenir Arabic', 'Avenir Next', 'Avenir Next Paneuropean', and 'Janna' by Linotype; 'Nietos' by Melvastype; and 'SF Shabwa' by Sultan Fonts (names referenced only for comparison).
Keywords: headlines, branding, logos, posters, packaging, modern, friendly, confident, clean, approachable, clarity, modernity, approachability, impact, versatility, rounded, geometric, open counters, high legibility, compact spacing.
A sturdy sans with broadly rounded geometry and smooth, continuous curves. Strokes are heavy and even, with generous bowls and open counters that keep forms clear at display sizes. Terminals are mostly straight-cut, while joins and shoulders stay softly rounded, giving a polished, contemporary rhythm. Uppercase letters read compact and stable, and the lowercase shows simple, single-storey constructions in key shapes, reinforcing a straightforward, geometric feel.
This font performs best in headlines, brand marks, packaging, and poster-style layouts where a solid, contemporary presence is needed. Its clear counters and simple shapes also make it suitable for UI titles, signage, and other short-form text where quick recognition matters.
The overall tone is modern and friendly, projecting confidence without feeling severe. Its rounded construction and clear openings create an approachable, contemporary voice suited to brands that want to feel direct and welcoming.
The design appears intended to deliver a modern, geometric sans voice with a friendly edge—prioritizing clarity, consistency, and a strong silhouette for prominent typographic use.
Numerals and capitals share the same robust color and circular logic, producing a consistent texture across mixed alphanumerics. The design’s wide curves and clean joins support strong readability and a bold, even typographic color in headlines and short text blocks.