Sans Superellipse Amvu 9 is a very bold, normal width, medium contrast, reverse italic, normal x-height font visually similar to 'Rollman' by Par Défaut (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, industrial, sporty, playful, retro, impact, speed, bold display, brand presence, rounded corners, blocky, compact, angled terminals, ink-trap feel.
A heavy, blocky sans with rounded-rectangle geometry and a consistent forward-leaning slant. Strokes are broad and fairly even, with squared counters and softened outer corners that create a sturdy, superelliptical silhouette. Terminals often finish with slight angular cuts and notched joins, lending a subtle ink-trap/engineered flavor, while curves are minimized in favor of straight segments and rounded corners. Uppercase forms are tall and compact; lowercase remains similarly chunky with simple, single-storey constructions and tight apertures.
Best suited for high-impact display work such as headlines, posters, sports or team branding, packaging, and logo wordmarks where bold, compact letterforms help carry at a distance. It can also work for short UI labels or section headers when a strong, energetic tone is desired, but it is less ideal for long passages of small text due to its density and tight apertures.
The overall tone is assertive and energetic, combining an industrial, stencil-like toughness with a friendly, game-like softness from the rounded corners. The slant and squared shapes read as sporty and kinetic, giving headlines a punchy, action-oriented voice with a hint of retro display character.
The design appears intended to deliver maximum impact with a modern, engineered look: squared, rounded-rectangle forms for consistency, angular cuts for attitude, and a pronounced slant to inject speed. It prioritizes graphic clarity and a distinctive silhouette that holds up well in bold promotional settings.
Numerals and capitals share a consistent rectangular logic, with counters that stay clean at display sizes and become more graphic than open. The sample text shows strong word-shape rhythm, with the slant producing a continuous forward motion; spacing appears compact, emphasizing density and impact over airy readability.