Sans Normal Ornum 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe and 'Whitney' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, friendly, chunky, retro, playful, confident, display impact, retro flavor, friendly tone, branding, rounded, soft corners, bulbous, bouncy, compact.
A heavy, rounded display face with compact proportions and smooth, swollen curves. Strokes are broadly uniform with gently tapered joins, producing soft, cushiony counters and a strong, even color on the page. Terminals tend to be blunt and slightly flared, and many letters show subtle, organic shaping rather than rigid geometric construction. The lowercase is sturdy and open, with simple forms and a single‑storey “a,” while figures are bold, rounded, and highly legible at larger sizes.
Well suited for headlines, short branding lines, and attention-grabbing display work where a warm, chunky silhouette is desirable. It can work effectively on posters, packaging, labels, and signage, especially when set with generous tracking and leading to keep counters from closing up.
The overall tone is upbeat and approachable, with a distinctly retro, poster-like presence. Its rounded massing and softened corners feel friendly and informal, while the dense weight gives it confidence and impact.
The design appears aimed at delivering a bold, friendly display voice that recalls mid-century advertising and rounded poster lettering, prioritizing impact and approachability over fine detail for small text.
In text settings the face holds a steady rhythm with pronounced word shapes and high visual punch, but the heavy weight and compact counters suggest it is best used where size and spacing can be managed deliberately.