Sans Normal Uggur 17 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'JT Douro Sans' by JAM Type Design and 'Optima Cyrillic' by Linotype (names referenced only for comparison).
Keywords: editorial, headlines, branding, posters, packaging, modern, polished, dynamic, professional, emphasis, clarity, modernity, energy, versatility, oblique, geometric, crisp, smooth, clean.
A slanted, italicized sans with smooth, rounded construction and clean terminals. Strokes show a controlled, moderate contrast and a consistent, slightly calligraphic stress that keeps curves lively without becoming decorative. Uppercase forms are compact and steady, with open counters and a tidy, contemporary rhythm; the ‘G’ and ‘Q’ show straightforward, functional details rather than flamboyant gestures. Lowercase appears more fluid and text-oriented, with single-storey ‘a’ and ‘g’, a compact ‘e’, and a clear, upright ‘t’ crossbar, all maintaining even spacing and a stable baseline. Numerals are rounded and readable, with simple, modern shapes that sit comfortably alongside the letters.
Well suited for editorial headlines, subheads, and pull quotes where italic emphasis is desirable without sacrificing a clean sans voice. It also fits branding, packaging, and poster work that benefits from a modern, energetic slant and crisp, high-impact word shapes.
The overall tone is sleek and editorial, combining modern neutrality with the forward motion of an italic. It feels confident and efficient—more like a purposeful emphasis style than a decorative script—making it suitable for contemporary branding and publication work where energy and clarity need to coexist.
The design appears intended as a contemporary italic sans for emphasis and display, prioritizing smooth, rounded forms and a polished rhythm that reads clearly while adding motion and sophistication.
The italic angle is assertive but controlled, and the joins and curves stay smooth at display sizes. The design balances geometric roundness with slightly narrowed, streamlined proportions, giving lines of text a fast, cohesive flow without looking condensed.