Sans Normal Nuruh 7 is a very bold, wide, monoline, upright, normal x-height font visually similar to 'Contempo Gothic' by Arkitype, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, and 'Organetto' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logotypes, signage, playful, retro, chunky, friendly, techy, impact, friendliness, display clarity, brand voice, modularity, rounded, geometric, blocky, soft-cornered, compact.
A heavy, rounded geometric sans with broad proportions and a steady, uniform stroke presence. Curves are built from simple circular/elliptical forms, while joins and terminals are blunt and squared-off, often with softened corners. Counters tend to be small and cleanly cut, giving the letters a compact, punchy silhouette; round letters like O and Q read as sturdy rings, and the numerals share the same modular, block-like construction. Overall spacing feels open enough for display use, with consistent rhythm across caps, lowercase, and figures.
Best suited to headlines, posters, branding, and packaging where a strong, friendly presence is needed. It also works well for signage and punchy UI or product labeling at larger sizes, where its compact counters and blocky shapes read as intentional design rather than text texture.
The tone is bold and upbeat, combining a retro sign-paint and arcade-like friendliness with a crisp, modern geometric discipline. Its rounded massing and simplified forms feel approachable and humorous, while the uniform construction keeps it clean and purposeful.
The design appears intended to deliver maximum impact with minimal ornament: a simplified geometric build, rounded forms, and blunt terminals that stay legible and recognizable in bold display settings. Its consistent modularity suggests a focus on cohesive branding and energetic, contemporary messaging with a retro-leaning flavor.
Distinctive details include squared terminals on many strokes, a single-storey “a,” and a compact, geometric “e,” all reinforcing a constructed, modular feel. The strongest impression comes from the interplay of soft curves and blunt cuts, creating a robust display texture in longer lines of text.