Serif Flared Viru 7 is a regular weight, narrow, monoline, upright, normal x-height font.
Keywords: editorial, book text, headlines, pull quotes, branding, classic, literary, refined, traditional, warm, condensed economy, editorial tone, classic authority, calligraphic flavor, bracketed, flared, calligraphic, crisp, high contrast.
A narrow serif with a distinctly flared, calligraphic build: stems subtly swell toward the terminals and resolve into sharp, bracketed serifs rather than blunt slabs. Stroke contrast is moderate, with crisp verticals and lighter connecting strokes, producing a clean rhythm without feeling mechanical. Counters are compact and proportions are condensed, giving lines a tight, economical texture. The overall drawing favors pointed joins and tapered endings, with numerals and capitals matching the same chiseled, slightly sculpted finish.
Well-suited to editorial typography, book interiors, and magazine layouts where a refined serif voice is desired in a narrower measure. It also works effectively for headlines, pull quotes, and cultural or academic branding that benefits from a traditional yet distinctive serif texture.
The tone reads classical and bookish, with an editorial gravitas that feels at home in traditional, text-forward design. Its tapered serifs and restrained contrast add warmth and a hint of hand influence, lending an elevated, slightly old-style character without becoming ornamental.
The design appears intended to deliver a classical serif impression in a condensed footprint, using flared stems and tapered terminals to evoke a lightly calligraphic, carved quality. It aims for readability with character—formal enough for serious text settings, but with enough shaping to stand out in display use.
In paragraphs the condensed width increases density and can make word shapes feel more vertical; it looks most comfortable with a bit of extra tracking and generous leading. The sharp terminals and flared stems give strong edge definition, which helps headings retain presence even at modest sizes.