Slab Square Hili 3 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, sports branding, signage, apparel, collegiate, western, industrial, poster, rugged, impact, heritage, team spirit, sign painting, utility, blocky, octagonal, chiseled, compact, sturdy.
A heavy, block-built slab serif with squared, flat-ended terminals and frequent chamfered corners that create an octagonal, cut-out silhouette. Strokes are consistently thick with minimal modulation, producing a dense, high-impact texture. The lowercase is stout with a tall x-height and simplified forms, while the uppercase maintains broad proportions and strong horizontal slabs. Counters are tight and rectangular, and joins are crisp and mechanical, emphasizing a rigid, sign-painted construction.
Best suited to display settings where weight and presence are desirable: headlines, posters, team or collegiate identities, packaging, and bold signage. It holds up well in short lines and big sizes where the chamfered geometry and slab detailing can be appreciated.
The overall tone is assertive and workmanlike, with a distinctly collegiate and old-west echo. Its chiseled corners and blunt slabs convey toughness and tradition, leaning toward sports, heritage, and utilitarian signage rather than refinement.
The design appears intended to deliver maximum impact with a classic, heritage-leaning voice—combining bold slab structure with angular, faceted curves to feel both traditional and tough. It prioritizes strong silhouettes and a packed rhythm for attention-grabbing typographic blocks.
Spacing appears intentionally tight, building a compact rhythm that reads as a solid typographic block in headlines. The angular cuts at curves (notably in C, G, O/Q, and S) and the squared bowls give the face a stamped or stenciled-adjacent feel without true stencil breaks.