Slab Normal Magi 7 is a very light, wide, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, branding, bookish, quiet, refined, classic, readability, editorial utility, classic tone, subtle personality, slab serif, bracketed serifs, open counters, crisp, airy.
This slab serif has a light, airy color with carefully bracketed, squared serifs and moderate stroke modulation. The letterforms are broadly proportioned with generous inner space, producing open counters and a calm rhythm across lines of text. Terminals are crisp and controlled, and the overall construction reads as traditional and steady rather than decorative, with consistent alignment and clean joins in both capitals and lowercase.
Well-suited to editorial design, book work, and other long-form reading contexts where a light slab serif can add structure without heaviness. It also fits refined branding, packaging, and headings that benefit from a classic slab-serif voice with ample whitespace and a measured, typographic feel.
The tone is understated and literary, evoking printed pages and traditional editorial typography. Its light touch and open shapes feel polite and composed, lending a quietly refined character rather than a loud or rugged presence.
The design appears intended as a practical, readable slab serif that brings a traditional, print-oriented tone while staying light on the page. Its proportions and open counters suggest a focus on calm texture and clarity across continuous text as well as display sizes.
The numerals and capitals share the same restrained, classical treatment, with clear differentiation between similar forms and a generally even texture in paragraph settings. Curves are smooth and slightly softened by subtle bracketing at the serifs, helping the design feel less mechanical while remaining crisp.