Sans Normal Kolog 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric and 'Salda' by Hurufatfont (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, contemporary, energetic, confident, impact, speed, modern branding, clarity, slanted, geometric, rounded, compact, punchy.
A slanted sans with heavy, even stroke weight and smooth, rounded curve construction. Letterforms lean consistently forward with compact counters and broad, stable curves in C/G/O/Q, while straight-sided shapes like E/F/H/N keep crisp terminals and a clean, mechanical edge. The lowercase is sturdy and compact, with single-storey a and g, a short-armed r, and a straightforward, open e; joints and bowls read as simplified and robust rather than calligraphic. Numerals follow the same solid, simplified construction, with wide, rounded forms and minimal detailing for strong presence at display sizes.
Best suited to headlines and short-form copy where strong emphasis and speed-forward character are desired, such as sports branding, promotional graphics, posters, and packaging. It can also work for signage or UI callouts when legibility needs to remain direct while still feeling dynamic.
The overall tone is fast and forceful, projecting momentum through its consistent slant and dense weight. It feels modern and utilitarian, with a sporty, headline-driven attitude that prioritizes impact over delicacy. The rounded geometry softens the aggression slightly, keeping it friendly enough for mainstream branding.
The design appears intended to deliver a bold, forward-leaning sans for attention-grabbing communication, using simplified geometry and uniform stroke weight to maintain clarity while maximizing impact. Its cohesive slant and compact proportions suggest a focus on energetic branding and display typography.
Spacing appears relatively tight in the sample text, which reinforces a compact, high-impact rhythm. The slant is uniform across caps, lowercase, and figures, giving the set a cohesive, “in-motion” texture in blocks of text.