Serif Flared Upgev 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, headlines, branding, classic, literary, dignified, refined, bookish, readability, classic voice, crafted detail, editorial tone, flared serifs, wedge terminals, bracketed feel, open apertures, crisp joins.
A flared serif design with gently swelling stems that transition into wedge-like terminals, creating a subtle calligraphic swell without strong thick–thin drama. Letterforms are clean and structured, with smooth curves on rounds and a steady, even rhythm across the alphabet. Capitals feel stately and balanced with slightly tapered strokes, while lowercase maintains clear counters and open apertures for readable texture. Numerals follow the same restrained, traditional construction with consistent alignment and calm spacing.
It suits long-form reading in books and editorial layouts where a classic serif texture is desired, and it also performs well for magazine headlines and pull quotes thanks to its crisp flared terminals. The design can support brand wordmarks or institutional materials that benefit from a refined, traditional voice.
The overall tone is traditional and composed, evoking printed literature and editorial typography. The flared endings add a hint of crafted elegance, lending the face a dignified, slightly formal character without feeling ornamental or delicate.
The font appears designed to bridge classic serif conventions with a lightly calligraphic, flared finish—aiming for dependable readability in text while adding a distinctive, crafted edge in display sizes.
Stroke endings tend to resolve into pointed, wedge-shaped terminals rather than flat slabs, which gives headings a subtly chiseled presence. The forms stay upright and steady, and the text sample shows a smooth, even paragraph color suited to continuous reading.