Sans Normal Velok 6 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype and 'Alergia Grotesk' by Machalski (names referenced only for comparison).
Keywords: ui text, branding, packaging, social graphics, posters, friendly, casual, modern, approachable, playful, friendly modernity, soft emphasis, approachable clarity, rounded, soft, humanist, oblique, open.
A rounded sans with a consistent oblique slant and softly blunted terminals. Strokes are smooth and low-contrast, with open apertures and generous internal counters that keep forms clear. Curves are built from broad, even arcs, while joins and corners are gently eased rather than sharply cut, giving the alphabet a cohesive, softened geometry. Proportions feel balanced with steady spacing and a slightly lively rhythm that comes from the italic lean and rounded construction.
This font fits well in interface labels, onboarding screens, and short paragraphs where a friendly voice is desired. It also works for branding systems, packaging copy, and marketing headlines that benefit from a soft, modern feel. The oblique angle makes it especially effective for emphasis in posters, social graphics, and promotional materials.
The tone is warm and informal, reading as friendly and contemporary rather than technical. Its slant adds motion and conversational energy, while the rounded details keep it approachable and non-authoritarian. Overall it suggests an easygoing, upbeat voice suitable for modern consumer-facing communication.
The design appears intended to provide a modern sans voice with an inherent sense of motion, using an italic slant and rounded terminals to feel inviting. Its restrained contrast and open forms suggest a focus on everyday readability while maintaining a distinctive, personable character.
The numerals follow the same rounded, oblique logic and appear designed for straightforward reading at text and display sizes. Uppercase shapes remain simple and clean, while lowercase forms maintain open, uncomplicated silhouettes that preserve clarity in running text.