Sans Normal Vogag 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun and 'Marlin Sans', 'Marlin Soft', and 'Marzano' by FontMesa (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, friendly, confident, casual, modern, impact, approachability, motion, display, rounded, oblique, soft corners, high legibility, sturdy.
A rounded, oblique sans with heavy, even strokes and softened corners throughout. Letterforms lean forward with a consistent slant, combining broad circular bowls (O, C, G, o, e) with compact apertures and smooth joins. Terminals are blunt and slightly curved, giving the shapes a cushioned feel rather than sharp cutoffs. Proportions are fairly wide and sturdy, with ample counters that keep the dense weight readable in display sizes, and numerals that match the same rounded, forward-leaning construction.
Works best where a compact, high-impact voice is needed—headlines, posters, logos/wordmarks, packaging, and short UI or signage labels. The weight and rounded construction help it stay legible at larger sizes and against busy backgrounds, while the oblique stance adds emphasis without requiring additional styling.
The overall tone is energetic and approachable, with a forward motion that feels sporty and contemporary. Its rounded geometry and thick presence read as friendly and confident rather than strict or technical, making it well suited to upbeat, consumer-facing design.
Likely designed to provide a bold, friendly display sans with built-in forward motion, balancing geometric roundness with sturdy proportions for clear, high-energy messaging.
The slant is strong enough to signal emphasis without becoming script-like, and the consistent stroke thickness creates a solid, poster-ready silhouette. Curved forms dominate, while diagonals (A, V, W, X, Y) remain clean and sturdy, maintaining a cohesive, punchy rhythm across the set.