Serif Other Demu 10 is a very bold, wide, high contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, logotypes, editorial, retro, theatrical, boisterous, vintage, playful, attention grabbing, vintage appeal, decorative display, branding, bracketed, flared, ball terminals, ink traps, soft corners.
A very heavy display serif with compact inner counters, strong vertical stress, and sharply sculpted joins that create a cut-paper, poster-like silhouette. Serifs are bracketed and often flare into wedge shapes, with occasional ball-like terminals and pointed spur details that give many strokes a chiseled finish. Curves are tight and high-contrast, with pronounced notches and triangular cut-ins at corners and intersections, producing a lively, carved rhythm. The lowercase has a tall x-height and stout stems, with single-story forms where shown and distinctive, chunky punctuation-like dots.
Best suited to large-scale applications such as posters, headlines, mastheads, and bold editorial display where its sculpted serifs and tight counters can read clearly. It can also work for packaging, labels, and logo wordmarks that benefit from a vintage, high-impact serif voice, but it will feel dense in small sizes or long passages.
The overall tone is bold, theatrical, and slightly mischievous—evoking vintage show cards, circus or carnival ephemera, and headline typography meant to grab attention fast. Its exaggerated weight and stylized terminals read as confident and outgoing rather than neutral or corporate.
Likely designed as a high-impact display serif that merges traditional serif structure with decorative carving, aiming for maximum presence and a distinctive, vintage-leaning personality in short-form typography.
Round letters keep narrow apertures and small counters, increasing density and impact at display sizes. Many glyphs show deliberate corner shaping and spur-like details that add texture in text lines, while numerals match the same heavy, decorative serif language for a cohesive headline set.