Sans Normal Abgoh 18 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Provan' and 'Provan Formal' by Matteson Typographics (names referenced only for comparison).
Keywords: ui labels, editorial, branding, posters, captions, modern, dynamic, clean, friendly, emphasis, readability, contemporary tone, neutral utility, friendly clarity, oblique, humanist, rounded, open, airy.
This is an oblique sans with gently rounded, open forms and smooth, continuous curves. Strokes stay even with minimal contrast, while terminals are clean and slightly softened, keeping the overall texture calm. The italic angle is consistent across uppercase, lowercase, and figures, and the letterforms favor circular construction (notably in C/O/Q and the numerals) with a humanist touch in the lowercase rhythm. Spacing reads moderately open, producing an easy, flowing line in text.
It works well for interface labels, product UI, and navigation where an italic voice is needed without sacrificing clarity. The smooth curves and steady rhythm also suit editorial sidebars, pull quotes, and marketing copy, and it can scale up for posters and headlines when a clean, dynamic emphasis is desired.
The tone is modern and approachable, with a sense of motion from the steady slant and rounded geometry. It feels contemporary and neutral rather than decorative, balancing clarity with a mild friendliness suited to everyday reading.
The design appears intended as a functional italic sans for contemporary typography—prioritizing smooth readability, consistent slant, and rounded construction for a friendly yet professional emphasis style.
Uppercase shapes stay simple and geometric, while the lowercase introduces more individualized forms that help word shapes resolve clearly in running text. The numerals match the same oblique stance and rounded construction, giving a cohesive typographic color across mixed alphanumeric settings.