Sans Normal Kekup 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, headlines, branding, packaging, sportswear, sporty, upbeat, bold, friendly, dynamic, attention grabbing, energetic branding, display clarity, modern punch, slanted, chunky, rounded, tight apertures, compact.
A heavy, slanted sans with compact proportions and smooth, rounded curves. Strokes are thick and largely uniform, with rounded terminals and subtly squared joins that keep forms sturdy. Counters and apertures run relatively tight (notably in letters like e, a, and s), giving the face a dense, punchy texture. The overall construction favors simple geometric masses with slight ink-trap-like notches and angled cuts in places, helping shapes stay distinct at larger display sizes.
This font performs best in display contexts where impact and immediacy matter: posters, large headlines, brand marks, packaging callouts, and promotional graphics. Its dense shapes and tight apertures favor medium-to-large sizes, making it a strong choice for short phrases, slogans, and product or event titling.
The tone is energetic and assertive, with a sporty, headline-ready confidence. Its strong weight and forward slant add motion and urgency, while rounded shapes keep it approachable rather than aggressive. The result feels contemporary and playful, suited to attention-grabbing messaging.
The design appears intended as a high-impact, modern sans for prominent messaging, combining a forward-leaning stance with rounded, sturdy forms to communicate motion and confidence without sacrificing friendliness.
Uppercase forms read solid and compact, while the lowercase maintains a lively rhythm with rounded bowls and short, sturdy arms. Numerals are similarly weighty and simplified, matching the letterforms for cohesive signage and titling. The overall spacing feels display-oriented, emphasizing impact over delicate detail.