Sans Normal Dimaw 10 is a light, narrow, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, signage, friendly, retro, whimsical, airy, gentle, approachability, clarity, modern warmth, display personality, rounded, monolinear, soft terminals, humanist, open apertures.
A rounded sans with a slim, monoline-like stroke and gently softened terminals. The design leans on simple geometric curves while keeping a humanist rhythm, with noticeably open apertures and a relaxed, slightly irregular width distribution across letters. Stems are straight and clean, bowls are narrow and oval, and joins stay smooth, giving the type a light, buoyant texture in text. Lowercase forms are compact and tidy, with simple dots and minimal detail, and the numerals follow the same rounded, continuous-line construction.
Well-suited for brand identities, packaging, and display settings where a friendly, modern tone is desired. It can work in short paragraphs or captions when set with comfortable spacing, but its character is strongest in headlines, taglines, and signage where the rounded forms can be appreciated.
The overall tone feels approachable and mildly playful, with a retro-modern cleanliness. Its rounded construction and open shapes make it read as friendly and informal without becoming childish, lending a casual, easygoing voice to headlines and short copy.
The font appears intended to combine clean sans-serif simplicity with softened, rounded forms for a warmer voice. Its narrow, oval-based construction and open counters suggest a focus on clarity and personality in contemporary branding and display typography.
Curved characters show a consistent, even stroke and a preference for tall, narrow ovals, which creates a distinctive vertical elegance. The spacing and proportions produce a light, breathable color, especially in mixed-case text.