Sans Normal Efruj 1 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, ui text, packaging, posters, clean, modern, friendly, airy, dynamic, clarity, approachability, motion, versatility, modernity, monoline, open apertures, rounded, humanist, oblique stress.
This typeface is an italic-leaning, monoline sans with rounded bowls and softly tapered terminals. Curves are built from smooth, near-circular forms (notably in O/Q/0 and the lowercase o/e), while straight strokes remain crisp and lightly angled, creating a consistent forward rhythm. Letterforms show open, generous apertures (c, e, s) and a relatively calm, even texture in text, with modest ascender/descender reach and clear differentiation between capitals and lowercase. Numerals are similarly streamlined, with simple, open shapes and a slightly calligraphic slant that matches the letters.
It suits brand systems that want a modern, friendly voice, as well as editorial pull quotes and subheads where an italic sans can add emphasis without switching families. The open shapes and steady rhythm also make it a practical option for UI labels, short-form marketing copy, and packaging where a light, energetic tone is helpful.
The overall tone feels contemporary and approachable, combining a clean sans structure with a subtle handwritten energy from the italic stance. It reads as light on its feet—more conversational than corporate—while staying tidy and controlled in longer passages.
The design intent appears to be a clean italic sans that preserves clarity and regularity while adding motion and personality. It prioritizes smooth circular construction and open counters to maintain readability in continuous text, while the forward slant provides a built-in sense of emphasis and momentum.
The italic construction appears integrated rather than mechanically slanted, with consistent stroke behavior through joins and curves. Round characters maintain stable proportions, and diagonals (A, V, W, X, Y) contribute to a lively cadence without becoming sharp or aggressive.