Sans Normal Onmem 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Averta PE' by Intelligent Design, 'Grotesk S SH' by Scangraphic Digital Type Collection, 'Larsseit' by Type Dynamic, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, direct, clean, impact, clarity, approachability, modernity, simplicity, rounded, geometric, smooth, even, compact.
A heavy, rounded sans with smooth, continuous curves and minimal stroke modulation. Counters are generally open and generously rounded, with compact joins that keep the silhouettes crisp at display sizes. Terminals are clean and mostly straight-cut, while round letters (O, C, G) read as near-circular with consistent thickness. Uppercase proportions feel sturdy and slightly wide, and lowercase forms are straightforward with simple construction and restrained detailing.
Best suited to headlines, posters, and branding where strong presence and quick recognition are needed. It can work well for packaging, signage, and interface hero text, especially when a clean, rounded, modern look is desired.
The overall tone is contemporary and confident, with a friendly softness coming from the rounded bowls and smooth curves. Its weight and simplified shapes give it an assertive, no-nonsense voice that still feels approachable rather than severe.
The design appears intended to deliver a clear, contemporary sans voice with rounded geometry and high visual impact. It prioritizes bold readability and simple, consistent letterforms for attention-grabbing settings and brand-forward typography.
The numerals and capitals appear designed for strong sign-like impact, with clear, uncomplicated shapes and a steady rhythm. The forms avoid sharp finicky details, favoring broad strokes and stable geometry that stays legible under emphasis and at distance.