Sans Superellipse Sodah 3 is a very bold, very narrow, medium contrast, upright, normal x-height font visually similar to 'ITC Franklin' by ITC (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, authoritative, condensed, utilitarian, retro, impact, space-saving, clarity, modernity, blocky, sturdy, compact, high-impact, poster-ready.
A compact, heavy sans with tightly condensed proportions and squared, superelliptical curves that keep round letters looking like rounded rectangles. Strokes are strongly weighted with clear contrast between thick verticals and narrower joins, while terminals are mostly flat and abrupt for a crisp, engineered feel. Counters are relatively small and apertures are restrained, producing a dense, high-ink texture with consistent rhythm across caps, lowercase, and figures.
Best suited to short, prominent text where density and impact are desirable—headlines, poster titling, branding marks, packaging panels, and bold signage. It can also work for subheads or callouts where you need strong emphasis without taking up much horizontal space.
The overall tone is forceful and no-nonsense, leaning toward industrial signage and bold editorial display. Its narrow footprint and dark color give it an assertive, attention-grabbing voice that feels practical rather than playful, with a subtle vintage-condensed flavor.
The font appears designed to deliver maximum visual weight in a narrow measure, prioritizing punchy legibility and a controlled, geometric construction. Its superelliptical shaping suggests an intent to feel modern and engineered while retaining a familiar condensed display rhythm.
The design emphasizes verticality: many letters are built around tall stems and compact bowls, keeping word shapes tight and blocky. Numerals match the same condensed, heavy construction for uniform color in mixed alphanumeric settings.