Sans Superellipse Habab 9 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Epoca Pro', 'Orgon', and 'Orgon Plan' by Hoftype; 'Akagi' and 'Akagi Pro' by Positype; and 'Facto' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, utilitarian, techy, impact, clarity, modernity, approachability, simplicity, geometric, rounded, blocky, compact, clean.
This is a heavy, geometric sans with round forms that lean toward rounded-rectangle construction rather than perfect circles. Strokes are uniform and dense, with large counters and broad, simple terminals that keep shapes clear at display sizes. Uppercase characters are wide and stable, while the lowercase has compact bowls and straightforward joins; the single-storey a and g reinforce the geometric, constructed feel. Figures are similarly robust and open, with smooth curves and minimal detailing that maintains a consistent rhythm across the set.
It works best for large-scale typography such as headlines, posters, and branding where its sturdy shapes and generous counters stay legible and impactful. It’s also well-suited to signage and packaging that benefit from a clean, contemporary voice and consistent, geometric rhythm.
The overall tone is modern and direct, with a friendly edge coming from the softened corners and round counters. Its weight and simplified geometry give it an assertive, no-nonsense presence that reads as contemporary and slightly tech-leaning rather than editorial or classical.
The likely intention is a high-impact sans that balances geometric construction with softened edges for approachability. It prioritizes clarity and visual solidity, aiming to deliver a contemporary, versatile display presence without relying on decorative quirks.
The design favors broad horizontals and clear silhouettes, producing strong word-shapes in headlines. The rounded-rectangle logic shows most clearly in letters like O, C, G, and in the bowl-driven lowercase, creating a cohesive, industrially polished texture.