Sans Normal Afley 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Almarose' by S&C Type, 'Duty' by T-26, 'TT Norms Pro' by TypeType, and 'Quicklime' by UICreative (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, sporty, confident, contemporary, friendly, emphasis, impact, motion, modernity, clarity, oblique, geometric, rounded, clean, solid.
This typeface is a heavy, oblique sans with smooth, rounded curves and a clean, geometric construction. Strokes maintain an even thickness with minimal modulation, producing a solid, graphic color in text. Counters are open and largely circular/oval, and the terminals are crisp without decorative endings. The slant is consistent across capitals, lowercase, and figures, giving the face a forward-leaning rhythm while preserving clear letterforms at display sizes.
It works especially well for headlines, posters, and bold branding where an energetic, forward-leaning emphasis is desirable. The robust shapes also suit packaging and retail signage that need quick recognition from a distance. For longer passages, it is better as an accent style (pull quotes, subheads, callouts) rather than primary body text due to its strong weight and slant.
The overall tone is energetic and assertive, with a modern, active feel. Its rounded geometry keeps the voice approachable, while the strong weight and oblique posture add urgency and motion. The result reads as confident and attention-seeking rather than delicate or reserved.
The design appears intended to deliver a modern, motion-oriented sans that balances geometric clarity with a friendly roundness. Its consistent slant and solid stroke weight suggest an emphasis on impact and momentum for attention-driven applications.
In sample text, the dense weight and oblique angle create a strong horizontal flow and high visual impact. The figures appear sturdy and straightforward, matching the letterforms’ smooth, geometric character. Spacing feels designed for headline and short-form settings where bold presence is an advantage.