Sans Normal Arkid 2 is a bold, normal width, medium contrast, upright, tall x-height font.
Keywords: headlines, branding, logos, posters, packaging, playful, modern, edgy, quirky, techy, distinctive, attention-grabbing, brandable, display-first, contemporary, notched, cut-in, carved, geometric, rounded bowls.
A heavy, geometric sans with rounded bowls and steady, even stroke weight, punctuated by small wedge-like notches carved into joins and terminals. Curves are broad and smooth, counters stay open, and the x-height is visually prominent, giving the lowercase a strong presence. The rhythm is mostly clean and modern, but the repeated cut-in details create a distinctive texture across both uppercase and lowercase, especially noticeable at display sizes.
Best suited to logos, posters, packaging, and headline typography where the notched detailing can be appreciated. It can also work for short UI labels, social graphics, and event or entertainment branding when you want a clean sans base with extra character. For long-form text, it will be most comfortable at larger sizes where the cut details don’t visually accumulate.
This font reads as contemporary and playful, with an intentional edge that keeps it from feeling purely neutral. The recurring notched cuts add a slightly mischievous, glitchy attitude, making the overall tone energetic rather than corporate. Despite the quirks, it remains approachable and clear in short phrases.
The design appears intended to take a familiar geometric sans foundation and introduce a recognizable signature via consistent notched incisions. Those cuts create a branded texture that helps headings stand out while keeping letterforms broadly conventional for legibility. The overall construction suggests a display-oriented personality meant to feel modern and slightly unconventional.
The notches appear across many glyphs (including numerals), giving a consistent ‘carved’ motif rather than isolated novelty characters. Uppercase shapes are sturdy and round, while lowercase forms are compact and high, contributing to a dense, punchy color in paragraphs.