Script Efkir 7 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, invitations, friendly, retro, handmade, playful, casual, hand-lettered feel, display impact, approachable tone, vintage flair, brushy, rounded, looping, swashy, bouncy.
A slanted, brush-pen script with thick, rounded strokes and soft tapering at joins and terminals. Letterforms are compact with a lively baseline bounce, mixing connected cursive tendencies with occasional separated characters, especially in capitals and some lowercase shapes. Counters are small and closed, curves are broad and smooth, and many glyphs end in subtle hooks or short swashes that reinforce a continuous rhythm. Capitals are prominent and decorative, while the numerals follow the same brushy, slightly condensed, handwritten construction.
This style is well suited to branding and packaging where a handmade, personable voice is desired, as well as posters, menus, and other headline-driven applications. It can also work for invitations or greeting-style designs when used at display sizes, where the loops, swashes, and bold strokes have room to breathe.
The overall tone feels warm and personable, with an upbeat, slightly vintage sign-painter energy. Its bold, inky presence reads as confident and inviting, lending an informal charm while still feeling controlled and intentionally drawn.
The design appears intended to emulate confident hand lettering with a brush or marker—combining readability with expressive curves and modest flourishes for display use. It prioritizes character and rhythm over strict uniformity, aiming for an approachable script that stands out in short phrases and titles.
Distinctive looped descenders (notably in letters like g and y) and a long, curved j help create recognizable word shapes. The texture stays smooth rather than rough, suggesting a marker or brush with steady pressure and rounded ends, and the punctuation and figures match the script’s soft, flowing character.