Sans Normal Okdas 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Mesveda' by Agny Hasya Studio, 'Linear Grotesk' by Designova, 'Arbeit' and 'Few Grotesk' by Studio Few, 'Foundry Context' by The Foundry, and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: ui text, signage, packaging, headlines, posters, modern, friendly, clean, confident, neutral, legibility, neutral branding, modern utility, clarity, rounded, geometric, open apertures, large counters, high legibility.
A solid, rounded sans with smooth, geometric curves and straightforward, uniform stroke treatment. Letterforms show generous counters and relatively open apertures, with compact joins and a sturdy baseline presence. The uppercase feels broad and stable, while the lowercase maintains clear, uncomplicated construction; round letters stay close to circular, and diagonals (A, V, W, X, Y) read crisp without sharp calligraphic modulation. Numerals are clear and substantial, matching the overall rhythm and weight of the alphabet.
This font is well-suited to interfaces and on-screen reading where sturdy forms and open interiors aid clarity. It also performs well in signage and wayfinding, and can carry bold, minimal headlines for posters, packaging, and general branding where a clean, modern tone is desired.
The overall tone is modern and approachable, with a calm, utilitarian clarity. Its rounded geometry keeps it from feeling severe, giving it a friendly, dependable voice suitable for everyday communication.
The design appears intended to deliver a robust, highly legible sans with rounded geometric construction and an even, no-nonsense rhythm. It prioritizes clear shapes and consistent texture in both display sizes and longer text settings.
Spacing appears even and text color is consistent across lines, producing a strong, continuous gray value in paragraphs. Distinct shapes like the single-storey “g” and the compact, rounded terminals reinforce a simple, contemporary character.