Sans Normal Lorag 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Avenir Next Paneuropean' by Linotype; and 'Modal' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, dynamic, impact, momentum, approachability, modernity, oblique, rounded, compact, punchy, friendly.
A heavy, oblique sans with rounded, inflated forms and smooth, low-contrast strokes. Counters are generally open and circular, with a compact rhythm and tight-looking internal spaces that emphasize mass and impact. Terminals are clean and softly curved rather than sharply cut, and the slant is consistent across caps, lowercase, and figures. Numerals are sturdy and simplified, matching the bold, rounded construction of the letters for a cohesive, poster-ready texture.
Best suited to short, high-impact settings such as headlines, posters, brand marks, packaging callouts, and sports or event promotions. It performs well when used large, where its rounded geometry and bold oblique stance can carry a distinctive, energetic voice.
The overall tone is energetic and assertive, with a sporty, forward-driving feel created by the strong weight and consistent slant. Rounded shapes keep it from feeling harsh, giving the voice a modern, approachable punch rather than a rigid or technical one.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning posture while staying friendly through rounded construction. It prioritizes strong silhouette and simple, cohesive shapes that reproduce reliably in bold display contexts.
Uppercase forms read broad and stable, while the lowercase maintains a clear, single-story feel where applicable and keeps bowls and shoulders generous. The combination of strong weight and oblique angle makes word shapes highly graphic, favoring headline impact over delicate detail.